Practical Guide to a Better Product Management
In this blog:
- What is Product Management
- Who is Product Manager
- Full example of Product management approach
- Disclaimer and References
Intro — What is Product Management
Product management is an organizational function that guides every step of a product’s lifecycle: from development, positioning and pricing, by focusing on the product and its customers first and foremost. To build the best possible product, product managers advocate for customers within the organization and make sure the voice of the market is heard and heeded.
Thanks to this focus on the customer, product teams routinely ship better-designed and higher-performing products. In tech, where entrenched products are quickly uprooted by newer and better solutions, there is more need than ever for an intimate understanding of customers and the ability to create tailored solutions for them. That’s where product management comes in.
The primary responsibilities of product management fall into four main areas as Scaled Agile, Inc says:
- Meet business goals — Products and solutions must…
