My 2023 in Review

Chris Shayan
5 min readFeb 22, 2024
Avalon Nuovo

I am very grateful for 2023 despite all its hurdles and its sad news. I had a great year and get to deliver remarkable business results with my amazing colleagues who are extremely humble and talented at HDBank, very hard to mention names as the list is pretty long. Kudos to you all for your great collaboration.

I will summarize the 2023 in following sections
1. Books
2. Articles
3. Serving my Life Purpose (My current job)

1. Books

I cannot believe this myself that somehow I have managed to read slightly over 100 books, perhaps one of my highest ever for years to come. You can see list of all these 102 books in GoodReads however in below I list few of them that I enjoyed:

  • Why Motivating People Doesn’t Work … and What Does: More Breakthroughs for Leading, Energizing, and Engaging (quite similar concept to Drive)
  • Determined: A Science of Life without Free Will
  • Leonardo da Vinci and Elon Musk by Walter Isaacson
  • The Rational Optimist: How Prosperity Evolves
  • The Myth of Normal: Trauma, Illness, and Healing in a Toxic Culture
  • Genome: The Autobiography of a Species in 23 Chapters
  • Glucose Revolution: The Life-Changing Power of Balancing Your Blood Sugar
  • The Coming Wave: Technology, Power, and the Twenty-first Century’s Greatest Dilemma
  • Reality is Not What it Seems: The Journey to Quantum Gravity
  • Our Mathematical Universe: My Quest for the Ultimate Nature of Reality
  • Outlive: The Science and Art of Longevity
  • Chip War: The Fight for the World’s Most Critical Technology
  • The Singularity is Near: When Humans Transcend Biology
  • Brain Energy: A Revolutionary Breakthrough in Understanding Mental Health — and Improving Treatment for Anxiety, Depression, OCD, PTSD, and More
  • Raising Men: Lessons Navy SEALs Learned from Their Training and Taught to Their Sons

2. Articles

I have two main threads of articles that I spend my time to evolve them as I get more experienced as well.

2.1 Cloud Journeys

2.2 Cloud Journeys

3. Serving my Life Purpose (My current job)

After great results that team created for my previous employer (Techcom) it was time for me to move back home to my family despite the great time I had with team and I miss them often. After few months of negotiations, finally in May 2022 we came to terms with HDBank.

Very quickly we launched our 0-fee (freemium banking) and waived all unnecessary barriers for customers to become a digitally active user. Then we started working on 1'Click Banking model. To be empathic with customers, we must discover what they might need, and offer it to them at the right time. As part of our “Empathic Banking” strategy, I explained how, through financial services, we can bring meaningful and impactful touches to our customers. You can read more about this in 2022 post.

3.1 Quick Digital Growth Updates

I like to quickly give some highlights about growth we have made on couple of metrics, we have nearly grew our digital business in two years in average 3.95 times, the detail metrics are in following:

  • 3.9 times growth in acquiring new customers, thanks to our ecosystem ( VietJet Air and HD SAISON Finance Co., Ltd ) players.
  • 3.4 times growth in our financial active customers and 3.3 times growth on our engaged customers
  • 4.24 times growth in our number of logins
  • 3.31 times in our monthly financial active customers
  • 4.55 times growth in our in-app financial transactions
  • 2.7 times growth in our digital app users
  • 8.34 times growth in our in-app deposits
  • 7.4 times growth on our in app lending book value
  • nearly doubling our digital operating income

3.2 Continuous Delivery & Innovation

At HDBank in 2022, we had 16 major releases on our app and in 2023 we have increased that to over 35 releases, growth YoY of 119%. We managed to achieve this great results solely because of our great team members and leaders.

3.3 Digital Sales

I strongly believe in having a great customer experience at branch for key services is rooted in a powerful employee experience. If our customer facing colleagues are equipped fully then they can serve our customers as target experience architecture. Kudos to all my colleagues in across all divisions for delivering such empowering journeys for our colleagues.

3.4 Agile Ways of Working

Refer to original post for all videos.

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Chris Shayan

Purpose-Driven Product Experience Architect. I’m committed to Purpose-Driven Product engineering. My life purpose is Relentlessly elevating experience.