Business Intelligence Maturity Model

Chris Shayan
5 min readOct 17, 2018

In January of 2016 I worked on an article called: Innovation Maturity Model, the intention was to provide a framework or a roadmap for executives in order to foster innovation among their employees. The intention of writing this article is also the same as Innovation but focused on Business Intelligence. Besides, I am keen to highlight the difference of being data-driven and report-driven; meaning, some companies get a report and make some decisions, there is no experimentation, pivot and preservation hence no Data Driven. Gartner has a great data analytics maturity model that includes “business outcomes, people, skills, processes, data and technologies.” It is based on 5 Levels:

  1. Unaware
  2. Opportunistic
  3. Standards
  4. Enterprise
  5. Transformative

What is “Business Intelligence”?

Business Intelligence is seen by most as a software solution that is designed primarily to publish data on executive dashboards and management reports. But this is a limited view of BI and a misconception of the full value of true business intelligence. BI is more than just a reporting tool that regularly presents data to decision-makers. If properly planned and deployed, business intelligence accomplishes the following:

--

--

Chris Shayan
Chris Shayan

Written by Chris Shayan

Head of AI at Backbase The postings on this site are my own and do not necessarily represent the postings, strategies or opinions of my employer.