Business Intelligence Maturity Model

Chris Shayan
5 min readOct 17, 2018

In January of 2016 I worked on an article called: Innovation Maturity Model, the intention was to provide a framework or a roadmap for executives in order to foster innovation among their employees. The intention of writing this article is also the same as Innovation but focused on Business Intelligence. Besides, I am keen to highlight the difference of being data-driven and report-driven; meaning, some companies get a report and make some decisions, there is no experimentation, pivot and preservation hence no Data Driven. Gartner has a great data analytics maturity model that includes “business outcomes, people, skills, processes, data and technologies.” It is based on 5 Levels:

  1. Unaware
  2. Opportunistic
  3. Standards
  4. Enterprise
  5. Transformative

What is “Business Intelligence”?

Business Intelligence is seen by most as a software solution that is designed primarily to publish data on executive dashboards and management reports. But this is a limited view of BI and a misconception of the full value of true business intelligence. BI is more than just a reporting tool that regularly presents data to decision-makers. If properly planned and deployed, business intelligence accomplishes the following: